The top 10 neighbors for goop are a mix of journalists, authors, news publishers, and lifestyle websites — not other beauty or wellness brands. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.97 indicates near-identical audience shape, regardless of what the entities actually are.

The shape is flat: scores run from 0.9745 (Frank Bruni) down to 0.9615 (Well+Good), a spread of just 0.013 across all ten neighbors. No single entity dominates. The cluster is led by editorial and media figures: Frank Bruni (0.97) and Mark Bittman (0.96) are both Authors; Andrew Ross Sorkin (0.97) is a Journalist; DealBook (0.97) and Page Six (0.96) are News Publishers. Two Websites round out the set — Curbed (0.96) and Well+Good (0.96) — alongside the Academics subcategory via Ian Bremmer (0.96), the Professionals subcategory via Eric Ripert (0.96), and the Home brand Jonathan Adler (0.96). No other Beauty brands appear in the top 10.

The overall picture is a cross-kind audience: goop's nearest neighbors are overwhelmingly media and editorial entities, suggesting its audience shape has more in common with readers of serious journalism and lifestyle publishing than with consumers of other beauty brands.