Well+Good's top 10 neighbors span fitness brands, B2B agencies, news publishers, and lifestyle websites — a mixed cluster with no single subcategory dominating and no standout score pulling away from the pack.

The shape is flat: scores run from Equinox at 0.98 down to R/GA at 0.97, a range of just two hundredths across all ten neighbors. Similarity here measures how closely two entities' audiences resemble each other in composition; the tight band means no single neighbor defines the audience shape. The top two are fitness brands — Equinox (0.98) and SoulCycle (0.97) — but they share the tier with Intelligencer (0.97, a blog), Cool Hunting (0.97, a website), and New York Times Live (0.97, a news publisher). Three B2B brands also appear in the top 10: Droga5 (0.97), Wieden+Kennedy (0.97), and R/GA (0.97). The only journalist in the set is Emily Nussbaum (0.97), and NYTimes Communications (0.97) rounds out the group as a second news publisher.

Well+Good shares its own subcategory — Websites — with only one neighbor in the top 10: Cool Hunting. The rest are drawn from five distinct subcategories: Fitness, B2B, Blogs, News Publishers, and Journalists. That cross-kind spread, compressed into a two-hundredths band, points to an audience whose shape is defined less by any single content vertical than by a consistent demographic profile cutting across fitness, media, and professional services.