The top 10 neighbors for New York Times Live split almost evenly between journalists, B2B agencies, and digital media properties — a mix that cuts across entity kinds rather than clustering around other news publishers.

The shape is flat: scores run from 0.98 (Emily Nussbaum) down to 0.97 (Ben Smith) with no single neighbor pulling away from the pack. Three of the ten are individual journalists — Emily Nussbaum (0.98), Rebecca Traister (0.97), and Ben Smith (0.97) — and three are B2B creative and digital agencies: AKQA (0.98), R/GA (0.97), and Droga5 (0.97). The remaining four are digital media properties — Intelligencer (0.98), Cool Hunting (0.97), Well+Good (0.97) — plus NYTimes Communications (0.97), the only other News Publisher in the set. The agency presence is the structural surprise: audiences shaped like those of AKQA, R/GA, and Droga5 look as much like this news publisher's audience as individual journalists do.

The flat distribution across journalists, agencies, and web properties suggests an audience that doesn't map cleanly onto any single media category.