Hotels.com Help Audience Graph • Social Signal

The top 10 neighbors for Hotels.com Help span five distinct subcategories — no single kind dominates, and the spread runs from a TV channel to finance brands to news publishers — a genuinely broad audience shape with no structural spike.

Travel Channel leads at 0.63, the only TV Channel in the top 10. Behind it, Trump Chicago (0.58) is one of two Hotels subcategory neighbors, alongside DoubleTree by Hilton further down the list — meaning Hotels.com Help's own subcategory (Travel) accounts for only a handful of the top 10 slots. Expedia (0.54) and Tripadvisor (0.51) are the other Travel subcategory neighbors, but they sit in the lower half of the set. The more prominent pattern is the presence of Finance brands: Barclays Bank (0.56), Kraken Exchange (0.56), and Binance (0.54) all rank above the travel peers. News Publishers round out the cluster — CBC Health News (0.58), CNN Travel (0.56 as a Website), and CBC (0.55) — pulling the neighbor set toward general-interest media consumption rather than travel intent specifically.

The cross-kind composition here — finance platforms, news publishers, and a TV channel ranking above most travel and hotel brands — suggests this audience is shaped more by broad digital information-seeking behavior than by travel category loyalty.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/hotelscomhelp

{ "handle": "hotelscomhelp", "title": "Hotels.com Help", "category": "Brands", "subcategory": "Travel", "resolved": "hotelscomhelp", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "travelchannel", "title": "Travel Channel", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.6296, "drivers": [ "N03", "J02", "K02", "J05", "G01" ] }, { "handle": "trumpchicago", "title": "Trump Chicago", "category": "Brands", "subcategory": "Hotels", "similarity": 0.5846, "drivers": [ "N03", "K02", "G01", "J02", "Q04" ] }, { "handle": "cbchealth", "title": "CBC Health News", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.5803, "drivers": [ "J02", "N03", "A06", "K02", "P01" ] }, { "handle": "cnntravel", "title": "CNN Travel", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.5648, "drivers": [ "A06", "N03", "G01", "J02", "K02" ] }, { "handle": "barclays", "title": "Barclays Bank", "category": "Brands", "subcategory": "Finance", "similarity": 0.561, "drivers": [ "A06", "N03", "E06", "G01", "A02" ] }, { "handle": "krakenfx", "title": "Kraken Exchange", "category": "Brands", "subcategory": "Finance", "similarity": 0.5552, "drivers": [ "N03", "A06", "J02", "K02", "G01" ] }, { "handle": "cbc", "title": "CBC", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.5525, "drivers": [ "N03", "J02", "I01", "G01", "A02" ] }, { "handle": "applepodcasts", "title": "Apple Podcasts", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.5493, "drivers": [ "N03", "J02", "A06", "G01", "I01" ] }, { "handle": "aircanada", "title": "Air Canada", "category": "Brands", "subcategory": "Airlines", "similarity": 0.548, "drivers": [ "J02", "N03", "G01", "A06", "I01" ] }, { "handle": "patreon", "title": "Patreon", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.5462, "drivers": [ "N03", "A06", "G01", "I01", "J02" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/hotelscomhelp

Hotels.com Help

Nearest neighbors by audience shape

Raw data