The top 10 splits cleanly into two geographic poles — Houston franchises and Dallas franchises — with athletes and Texas-regional brands filling the space between them.

Similarity here measures how closely two entities' audiences resemble each other in composition. The Houston Astros (0.97) and Houston Rockets (0.95) form the stronger of the two peaks, the highest-scoring neighbors in the set. The Dallas side — Dallas Cowboys (0.93) and Dallas Mavericks (0.90) — anchors the second peak. Four of the top 10 are Sports Teams, the dominant subcategory in the set. Three more are Athletes: Alex Bregman (0.93), Cole Beasley (0.92), and Arian Foster (0.91), each connecting to one or both geographic clusters. The remaining two neighbors — Pluckers Wing Bar (0.93) and Whataburger (social) (0.92), both Restaurants — sit at scores comparable to the Dallas Cowboys, suggesting the audience shape is as strongly tied to Texas regional food culture as it is to any single rival franchise. Blogging The Boys (0.93), a Cowboys-focused blog, is the lone non-team, non-athlete, non-restaurant entry, and its score places it squarely between the two peaks.

The two-peak structure reveals an audience that bridges Houston civic fandom and broader Texas sports fandom, held together by regional identity rather than a single sport or city.