Two athletes pull harder on the Dallas Mavericks' audience than any other entity in the top 10: Dirk Nowitzki at 0.95 and Luka Doncic at 0.94. Those two scores form a clear two-peak structure — a pair of athlete neighbors that sit well above the rest of the field, with the next-closest neighbor, the Houston Rockets, trailing at 0.92.

Below those three, the top 10 resolves into a Texas-regional sports cluster. The Houston Texans (0.90) and Arian Foster (0.86) extend the Houston footprint, while Blogging The Boys (0.85) — a blog subcategory entry — and Deandre Hopkins (0.85) add a Cowboys-adjacent layer. The Houston Astros (0.84) and Dallas Cowboys (0.84) round out the sports-team presence, with Pluckers Wing Bar (0.84) the lone non-athlete, non-team entry in the set. Subcategory tally: six Athletes, three Sports Teams, one Blog — no other category breaks through the top 10. The Mavericks share their subcategory (Sports Teams) with three neighbors; the majority of the cluster is Athletes, not fellow teams.

The shape reveals an audience defined less by basketball fandom in the abstract and more by two specific player followings layered on top of a broader Texas multi-sport base.