The two strongest pulls in DeAndre Hopkins's top 10 sit on opposite sides of a geographic fault line: a cluster of Dallas Cowboys–era athletes and a separate cluster of Houston-market sports teams, with the audience bridging both.

The shape is two-peak. Emmitt Smith leads at 0.92, followed closely by Dez Bryant (0.90) and Michael Irvin (0.90) — all Athletes whose audiences overlap heavily with Hopkins's. DeMarco Murray (0.88) and DeMarcus Ware (0.88) extend that first cluster. The second peak is geographic rather than positional: the Houston Texans (0.88), Houston Rockets (0.87), and Dallas Mavericks (0.85) all appear as Sports Teams, pulling the neighbor set toward Texas-market fandom broadly rather than football specifically. Deshaun Watson (0.87) and Dak Prescott (0.86) sit at the intersection — quarterbacks who connect the Cowboys orbit to the Houston one.

All 10 neighbors are Athletes or Sports Teams, with no crossover into entertainment, media, or brand subcategories within the top 10. The audience shape is tightly sport-defined, but the two-peak structure reveals that it is organized around two distinct Texas franchises rather than a single team or era.