Playground →
The top 10 neighbors for Howard Johnson (HoJo) span at least seven distinct subcategories — no single kind of entity dominates, and no other mid-range hotel appears in the set. That breadth is the defining structural fact of this audience's shape.
The shape is broad. LADbible leads at 0.52, the only neighbor above 0.50, followed by ITV at 0.47 and SPORTbible at 0.45 — both UK media properties. Jimmy Carr (0.44) and BBC One (0.42) extend that British media cluster into comedy and broadcast television. Together, these five form a loose bloc of UK-facing entertainment and news channels, which is a cross-kind finding for a US mid-range hotel: none of them share HoJo's subcategory. The one neighbor that does is Ramada at 0.41 — the sole fellow mid-range hotel in the top 10, and the sixth-closest match overall. Below Ramada, the set fragments further: Domino's Pizza (0.40, QSR), U.S. Coast Guard (0.40, Government), BBC Radio 6 Music (0.39, Podcasts and Radio), and Big Mouth (0.39, TV Shows). The scores compress into a narrow band from 0.41 down to 0.39, with no sharp drop-off after the leader.
The overall picture is an audience whose shape is pulled simultaneously toward British mass-media consumers and a scattered mix of American service brands — a diffuse profile with no single gravitational center beyond LADbible's modest lead.
