Playground →
Laurie Hernandez's top 10 nearest neighbors span nine distinct subcategories — fitness centers, discount stores, mid-range hotels, entertainment centers, women's apparel, casual dining, department stores, gifts and crafts, and a fact/lyric account — with no single category dominating the set.
The shape is flat: scores run from Gold's Gym at 0.60 down to Krispy Kreme Doughnuts at 0.57, a band of just 0.04 across all ten neighbors. Gold's Gym (0.60) and pOpshelf (0.60) sit at the top, followed by WoodSpring Hotels (0.59), Urban Air Trampoline Park (0.59), and Lane Bryant (0.58). The mix is notably cross-kind: Hernandez's subcategory is Athletes, yet no other athlete appears in the top 10. The neighbors are almost entirely retail, dining, and service brands — the kind of audience composition more typical of a mass-market consumer brand than a sports figure. Build-A-Bear Workshop (0.57) and Hip Hop Facts (0.57) at the lower end of the band reinforce how wide the category spread is, with no thematic thread connecting them beyond shared audience shape.
The flat, cross-kind structure suggests Hernandez draws an audience whose consumption patterns align with mainstream American retail and dining rather than with the sports or fitness media ecosystem.
