LEDO Pizza Audience Graph • Social Signal

At 0.76, Post Local — a regional news publisher — sits at the top of LEDO Pizza's similarity graph, while Pizza Boli's (0.74), a fellow pizza chain, forms the second distinct pull. That two-peak structure defines the shape: one neighborhood anchored in local news and civic media, the other in food and regional sports.

The news-and-civic cluster is the more prominent of the two. Beyond Post Local, it includes Shomari Stone (0.68), a journalist, and Post Food (0.63), another news publisher — both pointing toward an audience that tracks local and regional media closely. The Washington Nationals (0.69) and Washington Capitals (0.67) reinforce the regional character of this cluster; both are D.C.-area sports teams, and their presence alongside local news publishers suggests a geographically concentrated audience.

The food-adjacent cluster is thinner but real. Pizza Boli's is the only QSR in the top 10, and Giordano's (0.65) — another fast casual dining brand — is the only neighbor sharing LEDO Pizza's own subcategory. Giant Food (0.66), a general grocery chain, rounds out the food-side neighbors. The remaining positions are occupied by a government agency (U.S. Department of Education, 0.64) and an academic (Eddie S. Glaude Jr., 0.64), both of which align more with the civic-media cluster than the food one.

The overall shape is a regional audience that bridges local news consumption and D.C.-area food and sports — with the news side carrying the stronger pull.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/ledo-pizza

{ "handle": "ledo-pizza", "title": "LEDO Pizza", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "resolved": "ledo-pizza", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "postlocal", "title": "Post Local", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.7564, "drivers": [ "E02", "G03", "A02", "A03", "Q04" ] }, { "handle": "pizza-boli-s", "title": "Pizza Boli's", "category": "Restaurants & Eateries", "subcategory": "QSR", "similarity": 0.7382, "drivers": [ "E02", "Q04", "A02", "A06", "E06" ] }, { "handle": "nationals", "title": "Washington Nationals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.693, "drivers": [ "A03", "E02", "A01", "A02", "G03" ] }, { "handle": "shomaristone", "title": "Shomari Stone", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.6826, "drivers": [ "E02", "Q04", "A02", "A03", "G03" ] }, { "handle": "capitals", "title": "Washington Capitals", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.6684, "drivers": [ "A03", "E02", "A01", "B01", "G03" ] }, { "handle": "giant-food", "title": "Giant Food", "category": "Grocery & Food Retail", "subcategory": "General Grocery Stores", "similarity": 0.657, "drivers": [ "A03", "G02", "B02", "A06", "E06" ] }, { "handle": "giordano-s", "title": "Giordano's", "category": "Restaurants & Eateries", "subcategory": "Fast Casual Dining", "similarity": 0.6473, "drivers": [ "G03", "A03", "E02", "A02", "B02" ] }, { "handle": "usedgov", "title": "U.S. Department of Education", "category": "Organizations", "subcategory": "Government", "similarity": 0.6417, "drivers": [ "E02", "Q04", "B02", "A03", "P02" ] }, { "handle": "esglaude", "title": "Eddie S. Glaude Jr.", "category": "Celebrities and Influencers", "subcategory": "Academics", "similarity": 0.6371, "drivers": [ "E02", "A02", "Q04", "G03", "G01" ] }, { "handle": "wapofood", "title": "Post Food", "category": "Marketing Channels", "subcategory": "News Publishers", "similarity": 0.6288, "drivers": [ "E02", "A02", "G03", "A01", "A03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/ledo-pizza

LEDO Pizza

Nearest neighbors by audience shape

Raw data