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Dwayne Johnson is the single strongest pull in LIDS's top 10, scoring 0.87 — higher than any gaming brand, movie franchise, or fellow fashion label in the set. That an actor leads a hat retailer's similarity graph is the first signal of how broadly this audience is distributed.
The shape is broad, with all ten neighbors scoring between 0.87 and 0.81 and no sharp drop-off between them. The top 10 break down as: Xbox (0.84) and Rockstar Games (0.83) representing gaming platforms and developers; The Avengers (0.84) and Guardians of the Galaxy (0.83) representing movie franchises; Eminem (0.83) as a musician; Jon Jones (0.82) as an athlete; Infinity Ward (0.81) as another game developer; Chris Hemsworth (0.81) as an actor; and GameStop (0.81) as an entertainment retailer. Not one neighbor shares LIDS's own subcategory — Fashion — in the top 10. The cluster is built almost entirely from gaming (game developers and entertainment platforms), superhero movie franchises, and combat-sports or action-adjacent celebrities. The cross-kind pattern is the defining feature: LIDS's audience looks far more like a gaming and action-entertainment crowd than like any other fashion brand.
This broad, cross-category shape suggests an audience that aggregates around action, gaming, and pop-culture spectacle rather than around apparel or retail specifically.
