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The top 10 neighbors for Life Time span five distinct subcategories — no single kind dominates, and the spread is narrow, with scores running from 0.81 down to 0.79.
The shape is flat: Cosmetic Services (0.81) and Hollywood Feed (0.81) sit at the top, separated by less than 0.01 from each other and from Lifetime Fitness (0.81) and Orangetheory Fitness (0.81). That tight cluster already signals a mixed-kind audience rather than a concentrated one. Two fitness-adjacent entities do appear — Lifetime Fitness (Fitness Centers and Gyms) and Orangetheory (Fitness, the same subcategory as Life Time itself) — but they share the top tier with a pet supply retailer and a cosmetic services category page, which is the more structurally notable fact.
Rounding out the top 10: Alexi Lalas (0.81, Athletes) and Business Journals (0.80, News Publishers) continue the cross-kind pattern, followed by Deka Lash (0.79, Beauty Salons and Spas), Cooper's Hawk Winery and Restaurants (0.79, Casual Dining), Southwest Airlines (0.79, Airlines), and The Lash Lounge (0.79, Beauty Salons and Spas). Beauty Salons and Spas is the only subcategory with two representatives in the top 10, but even that pair sits at the bottom of the range. The overall composition — beauty services, a pet retailer, an athlete, a news publisher, a casual dining chain, an airline — points to an audience defined less by fitness interest than by a broader lifestyle and service-consumption profile.
This audience shape suggests Life Time draws people whose attention spans premium services and experiences well outside the gym.
