Playground →
The top 10 neighbors span five distinct subcategories — TV Personalities, Professionals, TV Shows, Authors, and one Brand — with no single type dominating, which is the defining structural feature of a broad-shape audience.
Robert Herjavec leads at 0.85, followed by Cameron L Morrissey (0.83) and Barbara Corcoran (0.83) in a near-tie. Lolly Daskal (0.83) and Steve Keating (0.83) round out the top five. Four of those five are fellow TV Personalities or Professionals — the two subcategories that together account for seven of the ten neighbors. The remaining three slots go to Shark Tank (0.83, TV Show), Kevin O'Leary (0.82, TV Personality), and CNBC's The Profit (0.82, TV Show), with Bruce Van Horn (0.82, Professional) and Kim Garst (0.80, Professional) closing the set. The TV Show entries — both Shark Tank handles and The Profit — sit alongside individual Professionals and TV Personalities without any one subcategory pulling far ahead of the others.
What's notable in the cross-kind reading is that the Professionals subcategory (Daskal, Keating, Van Horn, Garst) matches Lori Greiner's neighbor set as strongly as fellow TV Personalities do, suggesting the audience shape is organized around business and entrepreneurship content broadly rather than around television celebrity specifically.
This broad, multi-subcategory spread indicates an audience that travels fluidly across business media formats — individual personalities, TV franchises, and professional thought leaders alike.
