Playground →
The top 10 neighbors for CNBC's The Profit span five distinct subcategories — TV Personalities, TV Shows, Professionals, Education, and Blogs — with no single kind dominating, which is the defining feature of a broad audience shape.
Barbara Corcoran leads at 0.86, followed closely by Shark Tank (0.84), Daymond John (0.83), and Kevin O'Leary (0.83). Those four form a tight cluster of business-television personalities and shows — the most concentrated pocket in the top 10. But the set doesn't stay there. Lori Greiner (0.82) and Robert Herjavec (0.80) extend that TV Personalities thread, while Mari Smith (0.81) and Kim Garst (0.80) — both subcategorized as Professionals — pull the neighbor set toward a business-practitioner and digital-marketing audience. The American Management Association (0.80) adds an Education-subcategory anchor, and Small Business Trends (0.79) rounds out the top 10 as the lone Blog. Only two neighbors share The Profit's own TV Shows subcategory — Shark Tank at 0.84 and a second Shark Tank handle at 0.80 — meaning the majority of the nearest audiences belong to people and organizations adjacent to business television rather than to the format itself.
The spread across TV Personalities, Professionals, Education, and Blogs suggests this audience is organized around a business-ownership and entrepreneurship interest cluster rather than around any single media format.
