The Athletic Chicago (0.89) and Governor JB Pritzker (0.86) form two distinct poles in Lou Malnati's Pizza's top 10 — a Chicago sports media outlet and a state politician, neither of them a restaurant.

The shape here is two-peak: one cluster anchored in Chicago-specific news and sports media, the other in local civic and political life. The Athletic Chicago leads at 0.89, followed closely by Daily Herald (0.85), a suburban Chicago news publisher. Governor JB Pritzker at 0.86 sits between those two poles, and Mayor Lori Lightfoot (0.79) reinforces the civic cluster. Mariano's (0.84) — a Chicago-area grocery chain — and the Chicago Blackhawks (0.84) round out the top five, adding a local retail brand and a sports team to the mix. Patrick Kane (0.81) extends the sports thread. WGN Morning News (0.79), Sarah Spain (0.78), and Chicago Magazine (0.78) complete the set — all local media of one kind or another.

Across all ten neighbors, not one shares Lou Malnati's subcategory of Restaurant. The audience shape is defined almost entirely by Chicago-market identity — local news publishers, sports teams, politicians, and civic media — rather than by food or dining interests.

This is the audience profile of a deeply place-rooted brand whose followers look more like engaged Chicago residents than restaurant-category consumers.