Two neighbors pull well ahead of the rest: Chicago Bears at 0.92 and Patrick Kane at 0.90, forming a clear two-peak structure that defines this audience's shape. The Bears represent one pole — a fellow Chicago sports team — while Kane, an athlete rather than a team, anchors the other. Together they suggest an audience that is simultaneously place-loyal and player-loyal, not simply sport-loyal.

The next tier reinforces the geographic pull. Chicago White Sox (0.88) and Lou Malnati's Pizza (0.84) sit close together, the latter being the only restaurant brand in the top 10 — a signal that Chicago-market identity runs deep in this audience's composition. The Athletic Chicago (0.83) and Daily Herald (0.78) round out the top six as News Publishers, pointing to a segment that follows local sports journalism closely.

Tallying the top 10 by subcategory: three Sports Teams (Chicago Bears, Chicago White Sox, Chicago Cubs), one Athlete (Patrick Kane), two News Publishers (The Athletic Chicago, Daily Herald), one Restaurant (Lou Malnati's Pizza), one Breweries (3 Floyds Brewing), one Politicians (Governor JB Pritzker), and one TV Shows (WGN Morning News). The dominant pattern is Chicago-market entities across sports, local media, and local consumer brands — with Kane as the one individual athlete who breaks into the top tier.

The shape reveals an audience defined more by city identity than by hockey fandom alone.