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Three Convenience & Fuel brands occupy the top four positions in Menard's similarity graph — a cross-kind pattern that defines the shape of this audience more than any home improvement neighbor does.
The shape is broad: no single neighbor dominates, and the top 10 scores span a relatively compressed range from 0.71 down to 0.65. Meijer Gas Station leads at 0.71, followed by Julia Rose (0.67), Casey's General Stores (0.67), Tim Allen (0.67), and Meijer (0.67). Rounding out the top 10 are Traeger Grills (0.65), Sheetz (0.65), Camping World (0.65), Road Ranger (0.65), and MyBookie (0.64).
By subcategory, the top 10 breaks down as: three Gas Stations (Meijer Gas Station, Sheetz, Road Ranger), one Convenience Store (Casey's), one General Grocery Store (Meijer), one Model (Julia Rose), one Actor (Tim Allen), one Home brand (Traeger Grills), one Sporting Goods and Outdoor Gear retailer (Camping World), and one Sports brand (MyBookie). Menard's own subcategory — Home Improvement and Hardware — does not appear among the top 10 neighbors at all, meaning the audience shape is defined almost entirely by cross-kind overlap rather than same-category peers. The strongest thematic thread running through the set is Midwestern convenience and fuel retail, not hardware or home improvement.
The broad shape with a convenience-and-fuel core suggests Menard's audience overlaps heavily with everyday errand-runners and regional retail loyalists rather than a narrowly defined home improvement segment.
