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MyFitnessPal

Brands
Fitness

A politician sits at the top of MyFitnessPal's nearest audience set: Gov. Gary Johnson scores 0.80, the highest similarity in the top 10 and the only politician in the group. The shape is broad — scores descend gradually from 0.80 down to 0.71, with no sharp drop-off, meaning many neighbors contribute meaningfully rather than one dominating.

The rest of the top 10 is a cross-kind mix drawn almost entirely from sports and media. Cris Collinsworth (0.75) and Michael Phelps (0.74) are the closest athletes; Team USA (0.74) is the lone sports organization. Media figures fill out the set: TV personalities Kenny Mayne (0.72) and Kyle Brandt (0.71), journalist Seth Davis (0.71), sports radio outlet SiriusXM NFL Radio (0.71), and The Tonight Show (0.73). NBC Sports EDGE Betting (0.72) is the only website in the group. No other fitness brands appear in the top 10 — the audience shape MyFitnessPal shares most closely belongs to sports media consumers and a libertarian politician, not to adjacent wellness or nutrition properties.

The broad shape here signals an audience that overlaps widely across sports coverage, mainstream entertainment, and political figures rather than clustering tightly around any single content type.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "myfitnesspal", "title": "MyFitnessPal", "category": "Brands", "subcategory": "Fitness", "resolved": "myfitnesspal", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "govgaryjohnson", "title": "Gov. Gary Johnson", "category": "Celebrities and Influencers", "subcategory": "Politicians", "similarity": 0.8035, "drivers": [ "P06", "A06", "P02", "P03", "P04" ] }, { "handle": "collinsworthpff", "title": "Cris Collinsworth", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7533, "drivers": [ "N03", "P06", "P02", "P03", "A06" ] }, { "handle": "michaelphelps", "title": "Michael Phelps", "category": "Celebrities and Influencers", "subcategory": "Athletes", "similarity": 0.7404, "drivers": [ "A06", "N03", "P02", "P06", "Q01" ] }, { "handle": "teamusa", "title": "Team USA", "category": "Organizations", "subcategory": "Sports Teams", "similarity": 0.7351, "drivers": [ "P02", "P03", "P04", "E03", "A06" ] }, { "handle": "fallontonight", "title": "The Tonight Show", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.734, "drivers": [ "N03", "A06", "P02", "P06", "P04" ] }, { "handle": "nbcsportsbet", "title": "NBC Sports EDGE Betting", "category": "Marketing Channels", "subcategory": "Websites", "similarity": 0.7221, "drivers": [ "N03", "P02", "P03", "A06", "P06" ] }, { "handle": "kenny_mayne", "title": "Kenny Mayne", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.718, "drivers": [ "P06", "P03", "P02", "A06", "P04" ] }, { "handle": "siriusxmnfl", "title": "SiriusXM NFL Radio", "category": "Marketing Channels", "subcategory": "Podcasts and Radio", "similarity": 0.7139, "drivers": [ "N03", "P02", "P06", "P04", "A06" ] }, { "handle": "sethdavishoops", "title": "Seth Davis", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.7108, "drivers": [ "P06", "P02", "P03", "A06", "P04" ] }, { "handle": "kylebrandt", "title": "Kyle Brandt", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.7106, "drivers": [ "A06", "N03", "P06", "P02", "P03" ] } ] }
Full Attention graph /similarity /affinity /demographics available with  API key: