Playground →
Two neighbors pull nearly equal weight at the top of Matthew Haag's similarity graph — Jack "CouRage" Dunlop at 0.92 and 100 Thieves at 0.92 — and together they define the two poles of a two-peak structure: a streaming personality on one side and a gaming organization brand on the other.
The shape is two-peak, and the bridge between those poles is gaming culture in its broadest form. Below the top two, Fortnite (0.91), Dr Disrespect (0.90), and MrBeast (0.89) fill out the upper tier, followed closely by Call of Duty League (0.88) and Ninja (0.88). Tallying subcategories across the top 10: four are Video Game Franchises (Fortnite, Call of Duty League, Call of Duty News, and Call of Duty), two are Tech Personalities (Dr Disrespect and Timthetatman), two are Musicians and Bands (CouRage and Ninja), one is a Brand-Other (100 Thieves), and one is Lifestyle (MrBeast). No neighbor in the top 10 shares Haag's own subcategory of Authors. The dominant pull is shooter-game franchises and streaming personalities — the audience shape is defined almost entirely by competitive and content-driven gaming, with the 100 Thieves brand serving as the organizational anchor on the second peak.
This audience sits at the intersection of esports fandom and gaming content consumption, drawn equally to individual streamers and to the franchise and team brands that structure competitive play.
