Around The NFL sits at one peak of a two-peak structure, scoring 0.86 — the strongest pull in the top 10 — while a second cluster of NFL broadcast properties forms the other. Together, these two neighborhoods define the shape of NFL Total Access's audience.

The first peak is tightly NFL-programmed: Around The NFL (0.86), NFL on CBS (0.83), and Sunday Night Football (0.83) are all TV Shows by subcategory, and FOX Sports: NFL (0.83) and NFL Network (0.80) are TV Channels — all within the same NFL broadcast ecosystem. NFL on ESPN (0.80) rounds out this cluster. Six of the top 10 neighbors are NFL-adjacent broadcast or channel properties, making this the dominant structural feature.

The second peak is where the shape diverges. Larry Fitzgerald (0.81) is the highest-scoring athlete in the set and the only non-broadcast entity in the top five. FanDuel (0.77), a Sports brand, and NFL (0.77), a Sports League, complete the top 10 alongside Reggie Miller (0.76) — an athlete whose sport is basketball, not football. That cross-sport presence at position 10 signals that the second cluster is less about football specifically and more about a sports-engaged audience that extends beyond the NFL itself.

The two-peak shape reveals an audience that is simultaneously a core NFL broadcast consumer and a broader sports-media follower — anchored in the league but not confined to it.