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The top 10 neighbors for NOVUS Glass span nine distinct subcategories — hardware retail, manufacturing, grocery, QSR, athletics, telecommunications, banking, sports teams, and a TV channel — with no single category dominating the set.
The shape is broad, meaning audience overlap is distributed across many neighbors rather than concentrated in one. Fastenal leads at 0.79, followed by Bobcat at 0.76 and Piggly Wiggly at 0.76. Wings Etc. (0.75) and Matt Carpenter (0.74) continue the spread, with Arby's (0.74), the St. Louis Cardinals (0.74), U.S. Cellular (0.74), Bank OZK (0.74), and Sutherland Lumber (0.73) rounding out the ten. The scores compress into a narrow 0.06-point band from top to bottom, reinforcing the flat-within-broad character of the set.
Notably, NOVUS Glass is classified as Automotive / Maintenance and Repair Services, and not one of the top 10 neighbors shares that subcategory — the nearest automotive entity in the full results is a car maker, not a repair service. The audience instead maps most closely to trades-adjacent retail (hardware, lumber), regional food and grocery, and Midwest-flavored sports and media, suggesting the audience's defining traits are geographic and lifestyle-based rather than category-specific.
This distribution points to an audience shaped by regional footprint and everyday-service consumption patterns rather than by any single vertical.
