Playground →
At 0.91, Daniel Tosh is the single strongest pull in Pabst Blue Ribbon's top 10 — a gap of nearly nine points separates him from the next neighbor, making this a textbook spike structure. No other entity in the set comes close to that anchor score.
The rest of the top 10 fills in around two clusters. Bert Kreischer (0.82) is the only other comedian, sitting just below a dense band of athletes: Pat McAfee (0.82), Aaron Rodgers (0.82), Clay Matthews III (0.81), and Randall Cobb (0.80). The athlete cluster skews heavily toward NFL figures. Rounding out the ten are Perkins Restaurant & Bakery (0.80) and Cedar Point (0.80) — casual dining and a destination brand — alongside The BOB & TOM Show (0.80), a comedy-and-sports radio program, and the St. Louis Blues (0.79), the lone sports team in the set. Not one other alcohol brand appears in the top 10; the audience shape here is defined entirely by comedians, athletes, and Midwest-inflected leisure brands.
The overall picture is an audience that clusters tightly around irreverent comedy and football fandom, with a single comedian — Tosh — functioning as the dominant structural anchor.
