Playground →
Six of Palm Beach Tan's top 10 nearest neighbors are sports journalists — a subcategory that dominates the set in a way that has nothing to do with tanning and everything to do with audience shape. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 0.87 means the overlap is tight.
Pat Forde leads at 0.87, followed by Bruce Feldman (0.85), Scott Van Pelt (0.85), and Stewart Mandel (0.84) — all sports journalists. The Athletic CFB (0.84), a News Publisher, and Pete Thamel (0.84) extend the college-football-media cluster further. The remaining four neighbors break from that pattern: Buff City Soap (0.83, Beauty and Cosmetics retail) is the only neighbor whose subcategory touches the personal-care space; Ryen Russillo (0.83) is a TV Personality; Dan Wetzel (0.82) returns to Journalists; and Brett McMurphy (0.82) closes the set as another sports journalist.
The broad shape means no single neighbor dominates — scores run from 0.87 down to 0.82 without a sharp drop — but the subcategory distribution is anything but diffuse. Seven of the ten neighbors are either Journalists or TV Personalities working in sports media, with The Athletic CFB as the lone institutional outlet. Palm Beach Tan's own subcategory, Cosmetic Services, appears only once in the top 10 via Buff City Soap's adjacent Beauty and Cosmetics slot.
The picture that emerges is an audience shaped primarily by college-sports media consumption, with a cosmetic-retail signal present but secondary.
