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Six of the top 10 neighbors are athletes — all of them baseball players from the same franchise — making the Chicago Cubs orbit the dominant structural feature of PointsBet Sportsbook's audience shape.
The shape is classified as two-peak, and the split is clear. The first cluster is a concentrated band of Cubs-era athletes: Kris Bryant leads at 0.83, followed by the Chicago Cubs themselves at 0.82, then Kyle Schwarber at 0.82, Anthony Rizzo at 0.81, Jake Arrieta at 0.79, and Javier Báez at 0.78. That's six of the top seven positions held by athletes or a sports team from a single baseball context. The second peak arrives at position eight: Big Ten Network, a TV channel, at 0.76 — followed immediately by DraftKings Sportsbook at 0.76, the only other sportsbook brand in the top 10. Rounding out the set is Nick Swardson, a comedian, at 0.73 — the sole non-sports, non-media entity in the group.
PointsBet's own subcategory is Entertainment; none of the top 10 neighbors share that subcategory. The audience instead bridges a tight baseball-fan cluster and a broader Midwestern sports-media audience, with a single competitor sportsbook marking where the two peaks converge.
