Playground →
Progressive's top 10 nearest neighbors span five different subcategories — TV Channels, Telecommunications, Magazines, Athletes, TV Shows, Food, and Actors — with no single kind dominating and scores compressed into a narrow band from 0.61 down to 0.58.
The shape is flat: QVC leads at 0.61, followed closely by XFINITY Sports at 0.61 and Soap Opera Digest at 0.60. None of these pull away from the pack. The next seven neighbors — athletes LeSean McCoy (0.60), Jarvis Landry (0.59), and Nate Burleson (0.59); TV show A Million Little Things (0.59); snack brand CHEEZ-IT (0.59); actor Justin Hartley (0.59); and TV personality Robert Irvine (0.58) — all sit within three hundredths of a point of each other. No Insurance subcategory peer appears anywhere in the top 10. The mix of daytime TV properties, NFL-adjacent athletes, and mainstream consumer brands points to an audience shaped by broad, mid-market American media consumption rather than any single content vertical.
The flat distribution and cross-kind composition together suggest Progressive's audience is defined less by a specific interest cluster than by a wide, generalist media footprint.
