The top 10 neighbors for Roses span six different categories — apparel, TV shows, home goods rental, casual dining, discount retail, and convenience stores — with no single category dominating the set.
The shape is broad, meaning overlap is distributed across many neighbors rather than concentrated in one. It's Fashion leads at 0.90, the only Apparel neighbor in the top 10. Right behind it, Young and Restless (0.86) and CBS Daytime (0.85) represent TV Shows — daytime soap and network programming blocks. Bestway Rental (0.86, Home Goods and Furnishings) and Captain D's Seafood Restaurant (0.86, Casual Dining) round out the top five. The one fellow Discount Store in the top 10 is Roses Express at 0.85 — a close but not dominant match. Dodge's Southern Style (0.85, Convenience Stores), Young & The Restless (0.84, TV Shows), Citi Trends (0.84, Department Stores), and Krispy Krunchy Chicken (0.82, QSR) complete the set.
The cross-kind character of this cluster is the defining feature: the audience shape that Roses shares most strongly is not primarily with other discount retailers but with daytime television, value apparel, rent-to-own home goods, and regional quick-service food — a mix that points to a tightly cohesive everyday-value consumer profile cutting across retail, media, and dining.