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Technology brands and personalities crowd the top 10 neighbors of South China Morning Post — not other news publishers. Similarity here measures how closely two entities' audiences resemble each other in composition; a score near 1.0 indicates near-identical audience shape.
The shape is broad: scores run from 0.95 down to 0.87 across the top 10, with no single neighbor pulling far ahead of the rest. WSJ China Real Time leads at 0.95 and is the strongest same-kind match — a fellow News Publisher. Global Times follows at 0.91, also a News Publisher. But positions three through seven belong entirely to technology and B2B brands: Life at Google (0.90), Google AI (0.89), Quora (0.88), Crunchbase (0.88), and WSJ Deals (0.87). Al Arabiya English (0.87) is the third News Publisher in the set; Stripe (0.87) adds another Technology brand; and Sundar Pichai (0.87) — a Tech Personality — rounds out the ten.
Tallying the top 10 by subcategory: three News Publishers, four Technology brands, one B2B brand, one Website, and one Tech Personality. The cross-kind finding is the dominant signal — SCMP's audience shape aligns more tightly with Silicon Valley-adjacent tech brands and their followers than with the broader news publisher landscape, suggesting an audience that is globally oriented, professionally credentialed, and heavily weighted toward the technology sector.
