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The top 10 neighbors for WSJ China Real Time span five distinct subcategories — news publishers, finance brands, non-profits, websites, and a politician — with no single kind dominating, which is the defining feature of a broad audience shape.
South China Morning Post is the strongest pull at 0.95, followed by Global Times at 0.90 — both fellow news publishers, and the only two neighbors that share WSJ China Real Time's own subcategory in the top 10. After that, the neighbor set diversifies sharply. WSJ Deals (0.87) is a website; Artsy (0.85) is another website; J.P. Morgan (0.85), Goldman Sachs (0.85), and Barclays Bank (0.85) are all finance brands. The Metropolitan Museum of Art (0.85) is a non-profit, nycballet (0.84) is a destination brand, and Mike Bloomberg (0.84) is a politician. The finance cluster — three institutions within a 0.006-point band — is notable, but so is the presence of art institutions and a luxury-adjacent website like Artsy alongside them. No sports, entertainment, or consumer retail subcategories appear in the top 10.
The overall picture is an audience that reads across global news, institutional finance, and high-culture venues — a cosmopolitan, internationally oriented profile that doesn't resolve neatly into any single content category.
