Sony sits at 0.96 — the single strongest pull in SEGA's top 10 — yet the neighbor set fans out broadly from there, with no single cluster dominating and scores remaining elevated all the way to tenth place.

The shape is broad. Sony (0.96) leads, followed by GameSpot (0.92), Konami (0.92), Electronic Arts (0.90), and Capcom USA (0.90). That top cluster is a mix of fellow Game Developers — Konami, Electronic Arts, Capcom USA, Naughty Dog — and gaming-adjacent media like GameSpot and Game Informer (both Magazines). So far, the audience looks like its own kind. But the set quickly expands beyond gaming: Universal Pictures (0.90) and Windows (0.89) appear before the list reaches PlayStation (0.88), and iHeartRadio (0.89) and Cartoon Network (0.89) round out the ten. That means the top 10 spans Game Developers, Technology brands, Film Studios, Magazines, Entertainment Platforms, a Podcasts and Radio channel, and a TV Channel — seven distinct subcategories in all. Game Developers account for four of the ten neighbors, making them the plurality, but the remaining six slots are split across categories with no clear secondary cluster.

The breadth of this neighbor set signals an audience whose shape is shared by a wide range of entertainment and technology brands, not one tightly defined by gaming alone.