SEMrush

The two strongest pulls in SEMrush's top 10 sit on opposite ends of the neighbor spectrum: Moz (0.90) is a B2B brand, while Search Engine Land (0.89) is a blog — and together they define the two-peak structure of this audience.

The shape is "two-peak," meaning the audience bridges two distinct neighborhoods rather than clustering tightly around one. The first peak is digital marketing tools and platforms: Moz at 0.90, HubSpot at 0.86, and Sprout Social at 0.86 — all B2B or Technology brands. The second peak is digital marketing media: Search Engine Land at 0.89, Social Media Examiner at 0.88, SearchEngineJournal® at 0.88, Marketing Land at 0.87, and Social Media Today at 0.85 — all Websites or Blogs under Marketing Channels. These two clusters — martech platforms and search/social media publications — account for eight of the top 10 neighbors.

The remaining two are Dan Price (0.84, Professionals) and Jill Biden (0.84, Government Officials), both from Celebrities and Influencers. Their presence at the edge of the top 10 suggests the audience extends beyond the professional marketing world, but the core signal is unmistakably the overlap between people who follow marketing software and people who follow marketing news.

This two-peak structure — tools on one side, trade media on the other — points to an audience that inhabits the full professional marketing stack, not just one corner of it.