Playground →
Sporting News MLB's top 10 neighbors span athletes, alcohol brands, sports journalists, TV personalities, and a pet supplies retailer — no single category dominates, and the scores compress into a narrow 0.71–0.76 band that signals a genuinely broad audience shape rather than a concentrated niche.
Mike Golic Jr (0.76) leads the set as an athlete-subcategory figure, followed closely by Yuengling Brewery (0.74), an alcohol brand — the second-highest neighbor and the first of four alcohol brands appearing across the wider neighbor list. Baseball America (0.72) and Minor League Baseball (0.72) are the only neighbors whose subcategories sit squarely inside baseball's own orbit; MLB Pipeline (0.72) adds a third baseball-adjacent entry. Beyond those three, the top 10 turns cross-kind: Bridgestone Golf (0.71) is a sports brand with no baseball connection by subcategory, Scott Van Pelt (0.71) is a journalist, Four Roses Bourbon (0.71) is a second alcohol brand, and Karl Ravech (0.71) is a TV personality. The tenth neighbor, Pet Supplies Plus (0.71), is the lone retail entry in the top 10 — a subcategory that shares no obvious thematic link to baseball coverage, underscoring that audience shape here is driven by something broader than sport-specific interest.
Sporting News MLB's News Publisher subcategory has only one fellow News Publisher in the full neighbor list — Sporting News itself, which appears outside the top 10 at 0.68 — meaning the audience's shape is defined less by what kind of publisher it follows and more by a wide mix of sports media figures, alcohol brands, and mainstream consumer brands.
