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Sticker Mule

Brands
Other

Comedians, TV show audiences, and actors dominate Sticker Mule's nearest neighbors — not other brands in its own category.

The shape here is broad: no single neighbor pulls far ahead of the rest, and the scores descend gradually from Dane Cook at 0.72 down through a long tail of celebrity and media accounts. That top score is itself the structural signal — a stand-up comedian is the entity whose audience most resembles Sticker Mule's, ahead of any retailer, tech brand, or direct competitor. Blizzard CS - The Americas (0.68) is the only game developer in the top 10, and MythBusters (0.66) leads a cluster of TV shows that also includes Dexter on Showtime (0.64), Doctor Who on BBC America (0.64), and The Amazing Race (0.63). Rounding out the top 10 are Kari Byron (0.63) and Daniel Tosh (0.63) — a TV personality and a comedian — alongside Tom Segura (0.63) and Ryan Reynolds (0.61).

Tallying the subcategories across the top 10: four are TV Shows, three are Comedians, one is a Game Developer, one is a TV Personality, and one is an Actor. No other brand in Sticker Mule's own subcategory ("Other") appears in the top 10. The cross-kind pattern is the defining feature here — this audience's shape is built almost entirely around entertainment personalities and scripted or reality television, not around commerce or print-on-demand adjacents.

The broad distribution across comedians, TV shows, and a game developer suggests an audience that doesn't cluster tightly around any single entertainment niche but shares a consistent demographic composition across all of them.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
{ "handle": "stickermule", "title": "Sticker Mule", "category": "Brands", "subcategory": "Other", "resolved": "stickermule", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "danecook", "title": "Dane Cook", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.7248, "drivers": [ "N03", "Q06", "Q01", "A01", "J01" ] }, { "handle": "blizzardcs", "title": "Blizzard CS - The Americas", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.6778, "drivers": [ "N03", "Q01", "Q06", "P06", "J02" ] }, { "handle": "mythbusters", "title": "MythBusters", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6592, "drivers": [ "P06", "Q01", "Q06", "J02", "P04" ] }, { "handle": "sho_dexter", "title": "Dexter on Showtime", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6443, "drivers": [ "N03", "Q06", "A01", "J01", "J02" ] }, { "handle": "doctorwho_bbca", "title": "Doctor Who on BBC America", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6388, "drivers": [ "Q06", "A01", "N03", "J01", "O03" ] }, { "handle": "amazingracecbs", "title": "The Amazing Race", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.6339, "drivers": [ "P04", "P06", "Q01", "N03", "E02" ] }, { "handle": "karibyron", "title": "Kari Byron", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.6337, "drivers": [ "P06", "Q01", "P04", "N02", "Q04" ] }, { "handle": "danieltosh", "title": "Daniel Tosh", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6289, "drivers": [ "Q01", "P06", "P04", "O01", "Q06" ] }, { "handle": "tomsegura", "title": "Tom Segura", "category": "Celebrities and Influencers", "subcategory": "Comedians", "similarity": 0.6272, "drivers": [ "Q01", "J02", "E02", "N02", "P06" ] }, { "handle": "vancityreynolds", "title": "Ryan Reynolds", "category": "Celebrities and Influencers", "subcategory": "Actors", "similarity": 0.6102, "drivers": [ "N03", "Q01", "J02", "E02", "Q04" ] } ] }
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