Playground →
Belk (social) is the strongest signal in St. Jude's top 10 neighbors — a department store brand, not another non-profit, sitting at 0.75. No other non-profit appears in the top 10.
The shape here is broad: scores descend gradually from 0.75 down to 0.68, with no single neighbor pulling far ahead of the rest. The top 10 are dominated by athletes and sports teams. Four neighbors are athletes — Alvin Kamara (0.72), Marcus Spears (0.71), Sean Payton (0.69), and Todd Gurley II (0.68) — and two are sports teams: LSU Football (0.69) and Alabama Football (0.68, just outside the top 10 by rank but present in the broader set). The remaining top-10 slots go to a technology brand (Ibotta, 0.69), a TV show (CBS Daytime, 0.69), a grocery chain (Food Lion, 0.69), and a TV show (The Bible Series, 0.68). The athlete and sports-team cluster is the defining feature, with a secondary thread of value-oriented retail and daytime television running alongside it.
The cross-kind pattern is the real finding: St. Jude's audience shape looks far more like that of SEC-adjacent football culture and value retail than like any other charitable organization in the top 10.
