The Bump Audience Graph • Social Signal

Two distinct audience neighborhoods pull on The Bump's top 10: a healthcare-and-lifestyle cluster anchored by CVS Health (0.59), and a broadcast-news cluster anchored by TODAY (0.59). The scores are nearly identical — a genuine two-peak structure, not a dominant neighbor with a distant runner-up.

The first cluster runs through health and home. CVS Health (0.59) leads, followed by Unilever (0.52), a home-goods brand. The second cluster is built almost entirely from broadcast journalism: TODAY (0.59), Lester Holt (0.53), NBC Nightly News (0.52), Kelly Ripa (0.51), and Al Roker (0.51). Subcategory-wise, that's TV Shows, TV Personalities, and Journalists — the daytime and evening broadcast world. Magazines form a third thread running through both clusters: Working Mother (0.54), Real Simple (0.53), and Us Weekly (0.52) all appear in the top 10, reinforcing a print-media layer that sits between the two peaks.

No neighbor in the top 10 shares The Bump's own subcategory ("Other"), and no parenting-specific publication appears here — those likely surface further out in the broader graph. What the top 10 reveals is an audience shaped by mainstream health retail and legacy broadcast media, two distinct gravitational centers pulling in roughly equal measure.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/thebump

{ "handle": "thebump", "title": "The Bump", "category": "Brands", "subcategory": "Other", "resolved": "thebump", "k": 10, "shape": "two-peak", "filter": null, "results": [ { "handle": "cvshealth", "title": "CVS Health", "category": "Brands", "subcategory": "Healthcare", "similarity": 0.5915, "drivers": [ "A02", "A06", "F04", "A01", "G01" ] }, { "handle": "todayshow", "title": "TODAY", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.5892, "drivers": [ "A02", "A06", "P03", "N03", "G01" ] }, { "handle": "_workingmother_", "title": "Working Mother", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.5394, "drivers": [ "A02", "A01", "F04", "J01", "G01" ] }, { "handle": "realsimple", "title": "Real Simple", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.5347, "drivers": [ "A02", "A01", "G01", "J01", "P06" ] }, { "handle": "lesterholtnbc", "title": "Lester Holt", "category": "Celebrities and Influencers", "subcategory": "Journalists", "similarity": 0.5297, "drivers": [ "A02", "G01", "F04", "P03", "A01" ] }, { "handle": "unilever", "title": "Unilever", "category": "Brands", "subcategory": "Home", "similarity": 0.5227, "drivers": [ "A02", "G01", "F04", "J01", "A06" ] }, { "handle": "usweekly", "title": "Us Weekly", "category": "Marketing Channels", "subcategory": "Magazines", "similarity": 0.5225, "drivers": [ "A02", "G01", "A06", "H04", "M01" ] }, { "handle": "nbcnightlynews", "title": "NBC Nightly News", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.5221, "drivers": [ "A02", "G01", "A01", "P06", "P03" ] }, { "handle": "kellyripa", "title": "Kelly Ripa", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.5143, "drivers": [ "A06", "H04", "P03", "A02", "F04" ] }, { "handle": "alroker", "title": "Al Roker", "category": "Celebrities and Influencers", "subcategory": "TV Personalities", "similarity": 0.5061, "drivers": [ "A06", "A02", "P03", "P06", "Q06" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/thebump

The Bump

Nearest neighbors by audience shape

Raw data