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The Clymb

The top 10 neighbors for The Clymb span four distinct subcategories — Outdoors brands, Authors, a Beauty brand, and Magazines — with scores compressed into a narrow 0.80–0.78 band, the hallmark of a flat shape.

Three of the ten neighbors share The Clymb's own subcategory: Patagonia at 0.80, Arc'teryx at 0.79, and Marmot at 0.78. That's a meaningful same-kind presence, but it doesn't dominate the set. Equally prominent are two Authors — Anne Lamott at 0.80 and Glennon Doyle at 0.80 — whose audience shapes sit nearly level with the outdoor gear brands. Whole30, classified as a Beauty brand, lands at 0.80 as well, rounding out a trio of non-outdoor neighbors at the very top of the list. Three Magazines fill out the remaining slots: Bicycling Magazine at 0.79, VeloNews at 0.79, and Outside Magazine at 0.78 — all cycling- or outdoor-oriented publications, but categorically distinct from the gear brands. One Academics entry, Heather Cox Richardson at 0.79, completes the ten.

The flat shape here reflects an audience that overlaps comparably with outdoor retail, wellness-adjacent lifestyle content, active-interest publishing, and literary nonfiction — no single neighbor or subcategory pulls decisively ahead.

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Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

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