The Problem With Jon Stewart

At 0.79, Mark Cuban Cost Plus Drug Company sits at the top of The Problem With Jon Stewart's similarity graph — a healthcare brand outranking every sports account, comedian, and news figure in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.79 is a meaningful gap above the next neighbor.

The shape is a spike: that single neighbor pulls well ahead of the rest, with The Good Liars (Comedians, 0.72) and U.S. Soccer MNT (Sports Teams, 0.71) forming the next tier. Below them, the top 10 spreads across a notably varied subcategory mix — athletes Landon Donovan (0.70) and Alex Morgan (0.68), the TV channel ESPN F1 (0.68), NASA Webb Telescope (Research Organizations, 0.68), brewery Avery Brewing Co (0.68), sports league Formula 1 (0.67), and politician Volodymyr Zelenskyy (0.67). No other TV Shows appear in the top 10, and the subcategories span six distinct kinds with no single dominant cluster beyond the healthcare outlier at the top.

That combination — a healthcare brand as the strongest structural pull, flanked by soccer athletes, F1 coverage, a space telescope, and craft beer — points to an audience defined less by genre affinity than by a particular civic-minded, cross-interest profile that cuts across entertainment, sports, and public affairs.