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Athletes dominate theScore's nearest audiences — six of the top 10 neighbors carry the subcategory Athletes, with no other single kind coming close to that concentration.

The shape is broad: scores run from Barry Sanders at 0.77 down to Nate Burleson at 0.72 with no single neighbor pulling sharply ahead of the rest. Barry Sanders leads at 0.77, followed by Mojo In The Morning at 0.76 — a Podcasts and Radio entry that is the only non-athlete, non-sports-team neighbor in the top five. Detroit Lions (0.76) and Antonio Brown (0.74) round out the upper tier, with Hoops Rumors (0.74) the only fellow Website in the top 10. The remaining neighbors include Kevin Love (0.74), Detroit Pistons (0.73), Le'Veon Bell (0.72), Ryan Clark (0.72), and Nate Burleson (0.72) — all Athletes or Sports Teams. A Detroit-market cluster is visible within the Sports Teams subcategory: the Lions and Pistons both appear, and the Tigers show up further down the wider neighbor set.

The one structural outlier is Mojo In The Morning, a Detroit-area radio and podcast property sitting at 0.76 — higher than most of the athletes — suggesting the audience shape theScore shares with sports-talk radio is at least as strong as its overlap with individual player followings.

Taken together, the top 10 describe an audience defined primarily by athlete and sports-team followings, with a secondary pull toward sports-adjacent media rather than toward other sports websites.

Playground →Docs

Nearest neighbors by audience shape

Cosine similarity over Persona Live audience composition.
"Entities whose overall audience profile most closely matches this one — people who follow one tend to follow the other."

Raw data

Attention graph /similar sample results  (free):
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Full Attention graph /similarity /affinity /demographics available with  API key: