The Zoe Report

The nearest audiences to The Zoe Report are split almost evenly between fashion brands and food-and-lifestyle digital media — a mix that cuts across category lines with no single standout pulling ahead.

The shape is flat: the top 10 scores run from 0.9372 (Shopbop) down to 0.9271 (Food Republic), a spread of just 0.01. Three of the ten neighbors are fashion brands — Shopbop (0.9372), rag & bone (0.9281), and Oscar de la Renta (0.9272) — and three are lifestyle or food websites: Serious Eats (0.9357), Well+Good (0.9301), and Eater (0.9298). Thrillist (0.9300, Blogs) and Page Six (0.9289, News Publishers) round out the digital media side. Only one neighbor shares The Zoe Report's own subcategory: Saveur (0.9292, Magazines).

The composition tells a consistent story: this audience is shaped less by magazine-reading behavior than by an appetite for fashion retail and food-and-lifestyle content across formats — a cross-kind profile that spans brand and editorial alike.