Thrive Market

Thrive Market's top 10 nearest neighbors span government agencies, international news outlets, a book publisher, airlines, a healthcare firm, a car rental service, a design magazine, a wellness publication, a financial TV show, and a food brand — with no other grocery or superstore appearing in the set. Similarity here measures how closely two entities' audiences resemble each other in composition; a score of 0.76 means the audiences look structurally alike, regardless of what the entities actually do.

The shape is flat: scores run from 0.76 (CIA) down to 0.73 (Yoga Journal) and Impossible Foods, a band of roughly 0.03 across the full ten. No single neighbor dominates. The subcategory mix is the real finding: News Publishers account for three slots (Reuters Tech News at 0.76, BBC Newsnight at 0.74, FRANCE 24 English at 0.73), Government for two (CIA at 0.76, UK Prime Minister at 0.73), and the remaining five span Airlines (Air Canada at 0.74), Healthcare (Bristol Myers Squibb at 0.74), TV Shows, Car Rental, Websites, Magazines, and Food — each appearing once. Not one neighbor shares Thrive Market's own subcategory of Grocery and Superstores.

The cross-kind character of this cluster — heavy on international news and government, light on anything retail or wellness-adjacent — suggests the audience's shape is defined by something well outside the grocery category itself.