Playground →
Under Armour's top 10 nearest neighbors are sports media properties and athlete-commentators — not other fashion or apparel brands.
The shape is flat: scores run from 0.79 down to 0.74 with no single dominant neighbor pulling away from the pack. CBS Sports leads at 0.79, followed closely by NCAA March Madness (0.78) and the NCAA (0.77). ESPN Radio (0.77) and Bo Jackson (0.77) round out the top five. The subcategory breakdown tells the story clearly: across the top 10, neighbors include two TV Channels and TV Shows (CBS Sports, NCAA March Madness), one Sports League (NCAA), two Podcasts and Radio properties (ESPN Radio, Keyshawn, JWill & Zubin), two Athletes (Mark Schlereth at 0.77, Bo Jackson), one Alcohol brand (Dos Equis Man at 0.76), one Outdoors brand (DICK'S Sporting Goods at 0.76), and one additional Podcasts and Radio entry (The Will Cain Show at 0.74). No other Fashion subcategory neighbor appears in the top 10 — Under Armour's own kind is entirely absent from its nearest audience cluster.
The cross-kind pattern here is the defining structural fact: Under Armour's audience looks most like the audiences of college sports broadcasters, football-era athletes-turned-commentators, and sports talk radio — a tightly sport-media-oriented cluster with no apparel peer in sight.
