The two strongest pulls in National Guard's top 10 are fellow military branches — and they sit noticeably above everything else in the set.

U.S. Air Force leads at 0.91, followed closely by U.S. Marines at 0.89 and U.S. Army at 0.88. That three-way cluster at the top is the first peak. The second peak is a tight grouping of military-adjacent media and services: Military.com at 0.83, Military Times at 0.79, Veterans Affairs at 0.79, and ArmyTimes at 0.79. Together, these two clusters — active-duty branches and military-focused publishers and services — define the shape. Six of the top 10 neighbors share the Government subcategory with National Guard itself; the remaining four are News Publishers, a Website, and one Apparel entry (The Exchange at 0.75), which is a military retail outlet by subcategory classification. U.S. Navy at 0.86 and Stars and Stripes at 0.77 round out the set. No neighbor in the top 10 falls outside the military ecosystem — every entry is either a branch of the armed services, a government organization serving veterans, or a media or retail property oriented toward the military community.

The two-peak structure — branches first, then military media — suggests an audience defined tightly by service identity, with the secondary cluster confirming that the same people consume military-specific information channels.