Vertex

Vertex's top 10 neighbors span four distinct subcategories — Healthcare brands, News Publishers, B2B consultancies, and medical Magazines — with no single cluster pulling ahead of the others.

Similarity here measures how closely two entities' audiences resemble each other in composition. The shape is flat: the scores run from 0.91 at the top to 0.90 at the bottom, a band of less than two percentage points across all ten neighbors. Bristol Myers Squibb (0.91) and Amgen (0.91) sit at the peak, the only two neighbors that share Vertex's own Healthcare subcategory in the top 10. Immediately behind them are Reuters Tech News (0.91) and FiercePharma (0.91) — a general tech news publisher and a pharma-trade website — followed by WSJ Health News (0.91). Then the set shifts again: McKinsey & Company (0.90) represents the B2B consulting cluster, while Harvard Health (0.90) and Harvard Business Review (0.90) bring in the education and business-magazine tier. McKinsey Global Institute (0.90) and The Lancet (0.90) round out the ten, one a B2B research arm and the other a peer-reviewed medical journal.

The mix — two pharma peers, three news publishers, two B2B consultancies, two education or business publications, and one medical journal — signals an audience that moves fluidly across industry, policy, and scientific reading rather than concentrating in any single content type.