Dollar General and Tractor Supply Co. form two distinct poles in VP Racing Fuels' top 10, pulling well ahead of every other neighbor at 0.92 and 0.91 respectively — a two-peak structure that defines the audience's shape.

Audience similarity here measures how closely two entities' audiences resemble each other in composition. The gap between those two leaders and the rest of the field is notable: the next closest neighbor, DISH Network at 0.86, sits roughly six points back, followed tightly by Shoe Dept Encore at 0.86 and Walmart at 0.86. Below them, the remaining five — Discount Stores, Yesway Convenience, Aaron's, MrBeast Burger, and Easton Corbin — cluster between 0.84 and 0.85.

By subcategory, the top 10 spans discount retail, big-box, telecommunications, footwear, furniture, QSR, and one fellow gas station (Yesway Convenience). The only Musicians and Bands entry is Easton Corbin at position 10. VP Racing Fuels' own subcategory — Gas Stations — appears just once in the top 10, meaning the audience shape is defined far more by value retail and everyday-spend brands than by fuel or automotive peers. The two-peak structure points to an audience that bridges discount-store shoppers and farm-and-ranch supply customers as its two most defining behavioral clusters.