Xtramart's top 10 neighbors span six distinct subcategories — casual dining, automotive parts, home improvement, gas stations, motorcycles, and office supplies — with no single category dominating the set.
The shape is broad: scores descend gradually from 99 Restaurants at 0.75 down to Carpet One Floor & Home at 0.59, with no single neighbor pulling sharply ahead of the rest. Town Fair Tire (0.71) and Pella (0.70) sit just behind 99 Restaurants, representing automotive parts and home improvement hardware respectively — neither of which shares Xtramart's Gas Stations subcategory. Cumberland Farms (0.65) is the only fellow Gas Stations entity in the top 10, ranking fourth rather than first. Harley Davidson (0.65) and OfficeMax (0.64) round out the upper tier, extending the cross-kind pattern further. The remaining four neighbors — Trustco Bank (0.60), Winnebago (0.59), Flooring America (0.59), and Carpet One Floor & Home (0.59) — add banking, recreational vehicles, and home furnishings to the mix. Tallying the subcategories: three are Retail (Home Improvement and Hardware, Office Supplies and Services, Home Goods and Furnishings), two are Automotive (Parts and Accessories; Motorcycles), one is Casual Dining, one is Gas Stations, one is Banks, one is Car Makers, and one is Home Goods and Furnishings — a genuinely diffuse spread with no subcategory holding more than two slots.
The breadth of this neighbor set suggests Xtramart's audience composition is not strongly differentiated by the kind of brand it is, but instead mirrors a wide cross-section of everyday, regionally rooted consumer brands.