100 Thieves Audience Graph • Social Signal

Matthew Haag sits at 0.92 — the single strongest pull in 100 Thieves' top 10 — but the rest of the neighbor set spreads broadly across gaming franchises, streamers, and influencers without any one cluster dominating.

The shape is broad. After Haag, the next tier runs from MrBeast (0.88) and Dr Disrespect (0.87) down through Call of Duty League (0.86), Jack "CouRage" Dunlop (0.86), and Call of Duty News (0.85). By subcategory, the top 10 break into three groups: Video Game Franchises (Call of Duty League, Call of Duty News, Rainbow Six Siege, Halo), Tech Personalities (Dr Disrespect), and a mix of Lifestyle, Musicians and Bands, and Authors. No single subcategory sweeps the set. The cross-kind finding is notable: the top 10 include no other esports organizations — 100 Thieves' own subcategory ("Other" under Brands) has no match in the top 10 — and the nearest neighbors are instead gaming-adjacent personalities and franchises rather than organizational peers. G Fuel (0.84) is the one consumer brand in the set, sitting alongside gaming hardware and franchise accounts.

The breadth of this neighbor set — spanning game franchises, streamers, and lifestyle influencers across a 0.84-point range — reflects an audience that is defined more by the gaming-and-creator ecosystem at large than by any single corner of it.

Machine-Readable

Raw data

Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/100thieves

{ "handle": "100thieves", "title": "100 Thieves", "category": "Brands", "subcategory": "Other", "resolved": "100thieves", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "nadeshot", "title": "Matthew Haag", "category": "Celebrities and Influencers", "subcategory": "Authors", "similarity": 0.9214, "drivers": [ "E03", "A02", "F03", "O01", "J05" ] }, { "handle": "mrbeastyt", "title": "MrBeast", "category": "Celebrities and Influencers", "subcategory": "Lifestyle", "similarity": 0.8762, "drivers": [ "A02", "P02", "E03", "J02", "G01" ] }, { "handle": "drdisrespect", "title": "Dr Disrespect", "category": "Celebrities and Influencers", "subcategory": "Tech Personalities", "similarity": 0.8726, "drivers": [ "A02", "J02", "F03", "P02", "O01" ] }, { "handle": "codleague", "title": "Call of Duty League", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8633, "drivers": [ "A02", "J02", "P04", "E03", "G01" ] }, { "handle": "couragejd", "title": "Jack “CouRage” Dunlop", "category": "Celebrities and Influencers", "subcategory": "Musicians and Bands", "similarity": 0.8583, "drivers": [ "A02", "O01", "F03", "J02", "P02" ] }, { "handle": "charlieintel", "title": "Call of Duty News", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8489, "drivers": [ "J02", "A02", "P02", "E03", "F03" ] }, { "handle": "rainbow6game", "title": "Rainbow Six Siege", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8461, "drivers": [ "E03", "A02", "J02", "F04", "P02" ] }, { "handle": "atviassist", "title": "Activision Support", "category": "Brands", "subcategory": "Game Developers", "similarity": 0.8426, "drivers": [ "F04", "A02", "P02", "O03", "J01" ] }, { "handle": "halo", "title": "Halo", "category": "Brands", "subcategory": "Video Game Franchises", "similarity": 0.8386, "drivers": [ "A02", "J02", "E03", "A01", "G01" ] }, { "handle": "gfuelenergy", "title": "G Fuel", "category": "Brands", "subcategory": "Beverages", "similarity": 0.8383, "drivers": [ "A02", "F03", "P02", "J02", "F04" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/100thieves

100 Thieves

Nearest neighbors by audience shape

Raw data