Playground →
TitosVodka leads the top 10 at 0.80 — and the neighbors around it span alcohol, airlines, fitness, entertainment, and craft beer, with no single category dominating the set.
The shape here is broad: scores descend gradually from TitosVodka (0.80) through Google Fiber (0.75), Southwest Airlines (0.74), Alamo Drafthouse (0.74), and Franklin Barbecue (0.73), with no sharp drop-off isolating a single dominant neighbor. Tallying the subcategories across the top 10 confirms the spread: Alcohol, Telecommunications, Airlines, Entertainment, Restaurant, Breweries, Politicians, Comedians, Fitness, and Fast Casual Dining each appear exactly once. No subcategory repeats. Notably, only one neighbor — DRAFT Magazine at 0.64, which appears further down the ranked list — shares 5280's own subcategory of Magazines, and it sits well outside the top 10. Within the top 10, 5280's audience shape is defined entirely by cross-kind neighbors: consumer brands and lifestyle services, not other regional or city magazines.
The two Celebrities and Influencers entries in the top 10 — Volodymyr Zelenskyy (0.71, Politicians) and The Good Liars (0.70, Comedians) — add a civic and satirical dimension to what is otherwise a consumer-brand cluster anchored in food, drink, travel, and fitness. That combination points to an audience with broad lifestyle engagement and a distinct civic awareness, rather than one organized around any single interest vertical.
