The two strongest pulls in ABC News's top 10 sit in entirely different subcategories: Deb Haaland (0.87), a Politician, and ABC News Live (0.87), a TV Channel — a two-peak structure that anchors one cluster in political figures and another in broadcast infrastructure.
The shape is two-peak, and the split is legible across the full top 10. The political-civic cluster runs through Haaland (0.87), CBC News (0.84) — the only other News Publisher in the top 10 — and Project Runway (0.87), a TV Show whose audience composition aligns more closely with the broadcast cluster than with entertainment peers. The second cluster is anchored by ABC News Live and extends into Invesco US (0.83), a Finance brand, and Men's Health UK (0.82), a Magazine — both cross-kind neighbors whose audience shapes nonetheless track closely with ABC News's own. BT (0.82), a Telecommunications brand, and Veep (0.81), a TV Show with a political setting, sit at the boundary between the two clusters. Rounding out the top 10 are Honest Tea (0.81) and Polaroid (0.81) — a Beverage brand and a Technology brand respectively — both cross-kind entries that underscore how far the audience shape extends beyond news and media.
The top 10 contains only one fellow News Publisher (CBC News), while the remaining nine span TV Channels, TV Shows, Finance, Magazines, Telecommunications, Beverages, and Technology — a pattern that suggests ABC News's audience shape is defined less by news consumption alone than by a broader civic-and-mainstream-media profile that cuts across categories.