Alexa Audience Graph • Social Signal

Alexa's nearest audiences span restaurants, home improvement, grocery superstores, and NFL programming — a mix that reflects a broad, mainstream household footprint rather than a technology-specific one.

The shape is broad: scores run from Amazon Prime Video at 0.85 down to FOX Sports: NFL at 0.68, with no sharp drop-off between them. Amazon Prime Video is the strongest pull, which makes structural sense given the shared Amazon ecosystem, but the rest of the top 10 tells a different story. The Home Depot (0.75) and Amazon Music (0.72) are followed closely by Target Deals (0.71), NFL Network (0.71), Panera Bread (0.71), NFL on CBS (0.70), the NFL itself (0.70), McCormick Corp (0.69), and FOX Sports: NFL (0.68). That's three NFL-related properties, two grocery or superstore brands, a home improvement retailer, a restaurant, and a food brand — all within a narrow 17-point band. No other Technology brand appears in the top 10.

The NFL cluster (NFL Network, NFL on CBS, the NFL, FOX Sports: NFL) is the most concentrated subcategory grouping, suggesting that football viewership is a meaningful structural component of this audience's shape — sitting alongside the everyday household brands that round out the set.

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Attention graph /similar sample results (free):

https://graphs.socialsignal.ai/similar/alexa99

{ "handle": "alexa99", "title": "Alexa", "category": "Brands", "subcategory": "Technology", "resolved": "alexa99", "k": 10, "shape": "broad", "filter": null, "results": [ { "handle": "primevideo", "title": "Amazon Prime Video", "category": "Brands", "subcategory": "Entertainment Platforms", "similarity": 0.8466, "drivers": [ "H04", "N03", "M01", "K02", "Q05" ] }, { "handle": "homedepot", "title": "The Home Depot", "category": "Brands", "subcategory": "Home", "similarity": 0.7476, "drivers": [ "H04", "A02", "G03", "I01", "G01" ] }, { "handle": "amazonmusic", "title": "Amazon Music", "category": "Brands", "subcategory": "Music", "similarity": 0.7233, "drivers": [ "Q05", "H04", "Q08", "N03", "K04" ] }, { "handle": "targetdeals", "title": "Target Deals", "category": "Brands", "subcategory": "Grocery and Superstores", "similarity": 0.7138, "drivers": [ "N03", "A02", "H04", "G01", "G03" ] }, { "handle": "nflnetwork", "title": "NFL Network", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.7133, "drivers": [ "N03", "A02", "I01", "G01", "G03" ] }, { "handle": "panerabread", "title": "Panera Bread", "category": "Brands", "subcategory": "Restaurant", "similarity": 0.7106, "drivers": [ "A02", "G01", "M01", "I01", "Q05" ] }, { "handle": "nfloncbs", "title": "NFL on CBS", "category": "Marketing Channels", "subcategory": "TV Shows", "similarity": 0.7019, "drivers": [ "N03", "A02", "G01", "G03", "I01" ] }, { "handle": "nfl", "title": "NFL", "category": "Organizations", "subcategory": "Sports Leagues", "similarity": 0.6957, "drivers": [ "N03", "A02", "I01", "G01", "G03" ] }, { "handle": "mccormickcorp", "title": "McCormick Corp", "category": "Brands", "subcategory": "Food", "similarity": 0.6924, "drivers": [ "H04", "Q08", "A02", "G01", "K04" ] }, { "handle": "nflonfox", "title": "FOX Sports: NFL", "category": "Marketing Channels", "subcategory": "TV Channels", "similarity": 0.679, "drivers": [ "N03", "A02", "G01", "I01", "G03" ] } ] }

Full Attention graph /similarity /affinity /demographics available with API key:

https://graphs.socialsignal.ai/v1/attention/similar/alexa99

Alexa

Nearest neighbors by audience shape

Raw data