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The top 10 neighbors for Al Roker span TV personalities, journalists, a research organization, a retailer, and an actor — a broad mix with no single subcategory dominating the set.
The shape is broad, meaning many neighbors sit well above baseline without one pulling far ahead of the rest. Hoda Kotb leads at 0.86, followed by TODAY at 0.82 — both direct NBC morning-show adjacencies. Lester Holt (0.78) and Kelly Ripa (0.77) extend the TV Personalities and Journalists cluster, but the set quickly diversifies: Cleveland Clinic (0.76, Research Organizations) and Sherwin-Williams (0.74, Home Improvement and Hardware) sit comfortably in the top 10 alongside morning-show figures. Heather R. Higgins (0.75, Professionals) and Natalie Morales (0.74, TV Personalities) round out the mid-tier. Philip Morris (0.72, Brands/Other) and Patricia Arquette (0.72, Actors) close the set — the only actor in the top 10.
Tallying subcategories: four TV Personalities (Kotb, Ripa, Morales, and Roker's own kind), one Journalist (Holt), one Research Organization, one Professionals, one Home Improvement retailer, one Brands/Other, and one Actor. The audience shape is genuinely mixed — same-kind TV Personalities are present but do not dominate, and the non-celebrity entries (Cleveland Clinic, Sherwin-Williams) signal an audience composition that extends well beyond the morning-show ecosystem.
The breadth of this neighbor set reflects an audience that overlaps with mainstream daytime television but is not confined to it.
