Playground →
Anthropologie's top 10 neighbors span home goods retailers, apparel brands, fitness concepts, a beauty retailer, and a medical professional — a mix that resists any single-category label.
The shape is flat: scores run from 0.97 (Williams-Sonoma) down to 0.94 (Athleta), with no single neighbor pulling sharply ahead of the rest. Evereve (0.96) and Relax The Back (0.96) sit just behind, followed closely by Pottery Barn (0.96) and Crate and Barrel (0.95). The dominant subcategory in the top 10 is Home Goods and Furnishings — Williams-Sonoma, Pottery Barn, Crate and Barrel, and West Elm all appear — making home retail the single largest cluster. Apparel accounts for three neighbors: Athleta and Evereve (Womens Apparel), plus Madewell (0.95, also Womens Apparel). Bluemercury (0.95, Beauty and Cosmetics) and Scott Gottlieb, MD (0.95, Professionals) round out the ten, the latter being the most structurally unexpected entry in the set.
The cross-kind presence of a medical professional alongside home furnishing and apparel retailers suggests this audience is defined less by a single retail vertical than by a consistent consumer profile that cuts across lifestyle, home, and information categories.
